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Plaid Friday

November 23, 2018

Plaid Friday, a celebration of downtown’s diverse and creative local and independent businesses and a reminder to shoppers to show support for downtown’s business owners who rely on their dollars to continue to provide their goods and services to the community.

Plaid Friday is tamer and much more pleasurable alternative shopping experience when compared to the day’s national big-box shopping frenzy known as Black Friday where crowds of people stampede through the stores looking for deals on merchandise that are available in limited supply. During Plaid Friday in downtown Ithaca, patrons can leisurely stroll through downtown’s shops and enjoy the added value of amenities such as complimentary gift wrapping or browse for specialty gifts, many of which are one-of-a-kind, handcrafted items created by highly skilled local artisans.

Shoppers can also show their support by wearing plaid while shopping at participating downtown businesses on November 23rd.

Enjoy Free Parking on the streets & in the garages during Shift Your Shopping Weekend !

Parking is free starting Wednesday, Nov. 21st (garages – 8pm, streets – 6pm) and going through Sunday night.  Metered parking will resume Monday, Nov. 26th morning.

Participating Shops include:

Alphabet Soup – Plaid Friday is Green Friday at Alphabet Soup, so think eco.  Bring in your own tote bag while you shop and receive a free gift.  And if you forget, that’s okay, you’ll still get a free gift while supplies last when you shop at Alphabet Soup.

Indigo Rose – Enter to win a plaid infinity scarf when you shop at Indigo Rose on Plaid Friday!

Petrune – Enjoy 25% off both black items & plaid items in store for black/plaid Friday  through Small Business Saturday on Nov. 24th.  Customers can also enjoy complimentary donuts & apple cider while they shop Plaid Friday thru Cider Monday!

Willow Boutique – Enjoy half off select clothing and accessories all weekend – Plaid Friday, Small Business Saturday, Sunday, and Cider Monday!

The Vintage Industry – Enjoy 20% off all Holiday Decor when you shop on Plaid Friday!

Trader K’s – Right now when you shop at Trader K’s, collect a 20% off entire purchase coupon valid for use on Plaid Friday.  Sport your best best plaid that day and take an additional 5% off (for 25% discount)

Benjamin Peters – 20% off all items in the store, including selected Patagonia, Pendleton and Vineyard Vines items. And if you are not a rewards member, sign up and receive a Black Friday weekend discount card for 30% any single item on Friday, Saturday or Sunday.

Sunny Days of Ithaca – Wear plaid and get 15% off a single item AND a FREE GIFT! (while supplies last)in our main shop on 123 S.Cayuga Street. Also enjoy Free gift wrapping everyday at their second location on the commons next to Home Green Home.

Home Green Home – Receive a free gift with purchase if you bring a reusable shopping bag. And enjoy 10% off anything plaid in store.  All weekend (Plaid Friday–11/23 through Cider Monday 11/26, enjoy the following offers:

– 20% off Flannel sheets (in stock items only)

– 20% off Sleepwear & Robes (in stock items only)

– 20% off Savvy Rest Mattresses & 10% off WJ Southard and Ergovea Mattresses
Also enjoy complimentary gift wrapping all season.
Ithaca Sheepskin – Enjoy a sale in store on natural color/patter (undyed) sheepskins. Regularly priced $119, On sale for $89. Plaid Friday & Small Business Saturday.

Comics for Collectors – Plaid Friday/Small Business Saturday mystery event in store!  Wear a plaid shirt anytime from Friday to Sunday and receive 40% off any regular priced graphic novel.

Jillian’s Drawers – Parents, kids and enjoy free bounce house bounces all weekend long at Jillian’s Drawers while you shop! Look for a coupon in our newsletter for 15% off any regular priced item on Plaid Friday. Take an additional 5% if you come to shop wearing plaid! Not on our newsletter, not a problem. Anyone who makes a purchase now through Wednesday can collect a coupon for Friday too! Check out our sales in store throughout the weekend too!

Amuse: Modern Cottage Industry: Plaid Friday – Free gift wrapping of in-store purchases

Plaid Friday is an event organized by the Downtown Ithaca along with Local First Ithaca & part of the 3-day Shift Your Shopping Weekend happening in Downtown Ithaca, Nov. 23 – 26th.


November 23, 2018


Downtown Ithaca
171 E. State St.
Ithaca, 14850 United States