Meet Laura Bishop at Willow Boutique
If you are looking to shop small at a local boutique full of unique gifts, beautiful women’s clothing, and trendy accessories, you need to pay a visit to Laura Bishop, owner of Willow Boutique.
Laura is originally from Homer, NY, where her love and drive for fashion led her to study fashion marketing during her college years in Philadelphia. She worked in the industry in Philadelphia and New York City as she continued towards her goal of opening her own boutique.
She has now owned her own business in the area for seven years, the last two years being at the current location on West State Street.
“I’ve always loved fashion and business and most of my experience has been in retail, so it just made sense. I chose Ithaca based on all that goes on here. I enjoy the community, festivals, and culture here,” Laura said. She also loves working downtown because of the supportive community – “and of course all the good food.”
One of her favorite parts of being an owner has come from working with her customers and enjoying the day to day. “I like being part of a community as a small business owner and creating customer relationships,” Laura said. “Day to day, I enjoy the buying, visual merchandising, and social media marketing.”

Laura Bishop showing a customer one of her unique pieces of jewelry at Willow Boutique.
Her enjoyment of those areas is shown by her carefully curated selection and local experience that have you leaving the store knowing you shopped small and helped the community.
Willow is a cozy boutique at it’s current location on West State Street, and Laura provides exceptional customer service as soon as you step in the door. She is there to help, whether you are looking for your new favorite pair of leggings, that perfect accessory, or a birthday “Cardi” – a card donning the face of musical artist Cardi B, part of a line of unique stationary.
When Laura isn’t at Willow, you can find her spending a lot of time with family and close friends. She also loves to plan things whether it’s a vacation or just an evening with friends – which shows in the great events she puts on at her shop. Her other interests include travel, running, and music.
To learn more about Laura, visit her at 111 West State Street Monday through Saturday from 11:30am-5:30pm.
Follow Willow Boutique on Instagram and Facebook @willowithaca and shop online at www.willowithaca.com.