Small Business Saturday

Downtown Ithaca is Encouraging Shopping Local on Saturday, November 25th and throughout the Holiday Season.

Date: November 25, 2017 – November 25, 2017


Small Business Saturday was started by American Express seven years ago so that small business could have its day. Big retailers have Black Friday and online retailers have Cyber Monday, so Small Business Saturday is a way to educate consumers about shopping locally and to have an impact on the small business bottom line, kick starting the holiday season. (from

Downtown Ithaca has over 100 independent, locally owned stores and businesses to choose from. By shopping or dining locally on Saturday, November 25th and for the holidays, patrons can show their support for local businesses and for our community.

When money is spent at independent locally owned business the money stays here. Local businesses donate more, and the owners and managers live and pay taxes here, strengthening the economic base of where we live. Plus the one-of-a-kind businesses contribute to the character of our community with unique shopping and dining options.
This year, when you shop small business in downtown Ithaca, you could shop big time for the holidays with our 

When you shop on Small Business Saturday in downtown Ithaca, snap a selfie and use the hasgtags #shopsmall and #downtownithaca on Facebook or Instagram (selfie must include both hashtags to be considered).

The winner will receive a $100 Downtown Ithaca gift card, which can be used at over 100 shops and restaurants downtown and the winning photo will be reposted onto Downtown Ithaca social media pages. 

Check back for more great shop small activities to happen downtown on Saturday, Nov. 25th.

For more information visit, contact the DIA at 607-277-8679, or email us at