Bool’s Flower Shop Giving Away Floral Bouquets on October 23

Bools Flower Shop

Special giveaway is part of a national initiative to spread kindness

ITHACA, NY OCTOBER 15, 2019 — Bool’s Flower Shop, downtown Ithaca’s lone florists and one of the community’s oldest business, is joining hundreds of florists nationwide that will be gifting unsuspecting passersby with free flower bouquets. This random act of kindness initiative is called Petal It Forward and is organized by the Society of American Florists (SAF), of which Bool’s Flower Shop is a member. This special effort is designed to help people start their day with more joy and less stress.

In celebration of their 125th anniversary, Bool’s Flower shop will be giving away 125 bouquets on Wednesday, Oct. 23 at random locations in downtown Ithaca. Each person will receive two bouquets, one to keep and one to give to a friend, family member, colleague, or even a stranger.

“We live in a world where we seem to experience conflict almost daily. The world simply needs more kindness. Through the positive effects of flowers, we hope to make someone’s day brighter. Also, this is our way of giving back to the community that has supported us for so many years,” says Bools owner Doreen Culver-Foss.

The need for this type of mood-boosting gesture, seems timely. According to a recent survey conducted by Wakefield Research, 68 percent of people feel stress weekly, and 32 percent are stressed daily. Women, in particular, are affected, as 25 percent report experiencing stress multiple times a day.

A 2018 University of North Florida study shows that something as simple as flowers can help alleviate stress. The findings show that people who live with flowers in their homes for just a few days reported a significant decrease in their levels of stress and improvements in their moods.

The original idea behind Petal It Forward’s ‘keep one, share one’ concept started in 2015 after SAF reviewed statistics that showed while 80 percent of people reported receiving flowers makes them happy, even more, 88 percent, said that giving flowers makes them happy.

“We want to give people the chance to experience both. We see the positive impact day in and day out when we make our flower deliveries. People love to get flowers’ just because,’ so we wanted to create random smiles and give people a chance to do the same for someone else,” says Culver Foss.
“We’re thrilled Bool’s is participating in this national Petal It Forward effort. It’s a wonderful way to spread kindness in our downtown community. It also serves as a reminder to people that this flower shop is a truly special business in our community,” says Gary Ferguson, executive director for the Downtown Ithaca Alliance, a not-for-profit organization charged with the promotions, revitalization, and management of the Downtown Ithaca.
For more information on the national Petal It Forward effort, contact Jenny Scala at the Society of American Florists at


Darlene M. Wilber, 
Communications Manager
Downtown Ithaca Alliance

Doreen Culver-Foss, Owner
Bool’s Flower Shop
(607) 272-8410

ABOUT DOWNTOWN ITHACA ALLIANCE: The Downtown Ithaca Alliance is a State of New York chartered 501c3 not-for-profit organization founded in 1997 and charged with the revitalization, development, promotion, and management of the Downtown Ithaca Business Improvement District.
ABOUT BOOL’S FLOWER SHOP: Bool’s Flower Shop, located at 209 N. Aurora St., was founded in 1984 by Henry Bool and is celebrating 125 years of serving the Ithaca Community.  It is among the oldest businesses in downtown Ithaca.  
ABOUT THE SOCIETY OF AMERICAN FLORISTS: The Society of American Florists is the national trade association to the floral industry, representing growers, wholesalers, retailers, suppliers, importers, educators, designers and allied organizations.