New skincare shop opens in Downtown Ithaca

The Bloomwell

The Bloomwell offers natural beauty and wellness products at West State Street shop

ITHACA, NY OCTOBER 21, 2019 — The Bloomwell, a new natural beauty and wellness shop, is now open in downtown Ithaca.

This new specialty shop sells natural beauty and skincare products, handcrafted home goods, and artisan jewelry. With values of simplicity and sustainability, The Bloomwell is a place for mindful consumers to connect with ethical makers and discover quality goods.

“The Bloomwell was born out of a rejection of the retail status quo and the idea of blind mass consumption. Instead, we wanted to craft a space of transparency and discovery that highlights the people and process behind each product,” says The Bloomwell Co-Founder Johanna Baena, a Cornell University alum.

The Bloomwell is located at 111 West State St., adjacent to Ithaca’s landmark State Theatre. The specialty shop is open from 11 a.m. until 7 p.m. Tuesdays-Saturdays, and 12 p.m. until 5 p.m. on Sundays.   

“It is an exciting time to open The Bloomwell and be a part of all the growth happening in downtown Ithaca,” says co-founder Zach Wasmer. “We are happy to be part of a supportive community that values small businesses and what they bring to the market.”

The Downtown Ithaca Alliance (DIA), City of Ithaca, and Tompkins County Chamber of Commerce will host a welcoming ceremony for The Bloomwell at 11 a.m. on Thursday, Nov. 7. The public is welcome to attend this special event.

“We’re glad Johanna Baena and Zach Wasmer recognized the downtown Ithaca community as the place to start their specialty business. We look forward to next month’s ceremony where we will officially welcome The Bloomwell to downtown’s group of extremely unique specialty shops, restaurants, and businesses,” says DIA Executive Director Gary Ferguson.

The Bloomwell joins a lengthy list of new businesses to recently open in downtown Ithaca, including Angelhearts Diner, Nowhere Special Libations Parlor, Mane and Wigs, One Ring Donuts, Equus Advisors Ithaca branch, Bike Bar Ithaca, and Canopy Hotel by Hilton.

For additional information about The Bloomwell and downtown Ithaca’s other specialty shops, contact the DIA at or visit


Darlene M. Wilber,
 communications manager
Downtown Ithaca Alliance
(607) 277-8679

Johanna Baena, co-founder
The Bloomwell
(607) 319-4845

ABOUT THE DOWNTOWN ITHACA ALLIANCE: The Downtown Ithaca Alliance is a State of New York chartered 501c3 not-for-profit organization charged with the revitalization, development, promotion and management of downtown Ithaca. 

ABOUT THE BLOOMWELL: The Bloomwell is a community shop with soul and style; a place to discover high quality, all-natural products, and the stories about their creators.  By supporting mindful makers and encouraging conscious consumption, The Bloomwell aims to create a modern retail experience its customers will feel good about.